Thursday, July 15, 2010

Story for RSP - Drake


23-year old rap artist, Drake, joined Ryan Seacrest in-studio this moning to discuss his new album, old hits, Lil' Wayne and last night's performance at BOA. Also in studio, was Microsoft Senior VP, Yusuf Mehdi, who joined Drake and Ryan Seacrest to discuss last nights Bing Entertainment Launch held last night at the very popular, BOA.

Drake recently released his rap album "Thank Me Later", which has already sold more than 460, 000 copies in the first week. The album includes collaborations by Lil' Wayne, Jason Meraz, and Young Jeezy. The latest track "Find Your Love", was produced by Kanye West. Drake goes on to describe his relationship working with Kanye West, "We worked on it together and I just remember how powerful I felt. We did it in Hawaii and mixed some of it in Jamaica so the feel of it was just very... it felt very tropical. It just felt good."

When describing his latest song, "Find Your Love", Drake describes that the most important thing about the song was that it felt "familiar" and explains, "It felt right. That was my reasoning for going for that song."

When asked about a previously popular hit, "Best I Ever Had", and the confidence behind the song and the lyrics, as well as how he feels about the song now, Drake explains to us, "I made that song for someone I was dating at the time, it was just like the best, most exciting relationship I had been in to date".

According to Drake, "Best I ever had" started out as a joke, which was part of a Mixed Tape project that Drake was putting out for free. Although originally being a 'joke', it resulted in Drake making an "Overly flattering song and it ended up getting a Grammy". The mixed tape was described as "Sonically dark" and Drake felt that it needed a song that encorporated something more on a happier tone, and described it as missing that "clear cut", thus, "Best I Ever Had" was produced.

Drake tackles the question as to why his concert was recently cancelled, which was to be held at the South Street Seaport in New York. The latest comebacks 'Hanson', was also present and were due to perform just before Drake hit the stage. South Street Seaport, also known as the 'Finacial District', is not an area commonly used or concert based, and Drake explains that 5000-6000 people were originally expected to attend this concert. Drake describes what exactly went down that night, "I remember being on the bus and I was so excited, I was in the back getting mentally ready, and we get a call, like, 'Please don't show up here'."

According to the police, 25, 000 people arrived at the event, and when word spread that they were planning on shutting down the event, the crowds began to throw bottles and chairs and become unruly, threatening the safety of the other attendees. Drake responded by saying, "I think that the turn-out was underestimated, but the fact that there were so many devoted fans there, it was definitely humbling, I was definitely honored."

When compared to being that of Lil' Wayne's prodege' Drake replied, "I am, Yes Sir" and goes on to confirm that he indeed saw Lil' Wayne recently in jail. Drake tells how its was "a change for me to see a man who i've always viewed as my hero and always viewed as very powerful, and in some-what of a vulnerable position, i believe, to see him being talked to how he was talked to by the guards, in cuffs."
When expressing his own emotions toward Lil' Wayne, Drake tells us that it was "a bit painful for me but, one thing about Wayne that's great, is through any situation, his spirits are always high, he never shows what's really bothering him."

According to Drake, Lil' Wayne is very eager to get back out into the music world and give the people and fans the music that they love and want to hear.
Drake and Wayne share a very close friendship and Drake proudly tells us how he puts Wayne up on a pedestal. He also adds, "It was great to see him still have his heart". There's no doubt that jail has the effect to change a person, and when asked if Drake thinks that Wayne's time in jail and that 'type of environment' will change him 'musically', Drake responds by saying,"I hope that it will change him as a person for the better, I just hope that he'll come out to understand that there are consequences for your actions, even though a lot of us feel that necessarily he didn't do anything completely wrong."

Drake ends off by saying how he is waiting in anticipation and how excited he is for Lil' Waynes return and relesase from jail, which is rumored to be in November of this year.

Regarding the BIng Entertainment Launch last night, the main topic of discussion was that of the 'Future of Entertainment'. A star-studded guest list and panel of speakers included the likes of, Twitter Founder Biz Stone, Actor Joseph Gordon-Levitt, Director of the Hurtlocker Kathryn Bigelow and our very own Ryan Seacrest.

Drake was the star of the evening who performed live last night at the special event for a small grou of people. When asked about attending last night's event, Drake tells us how, "It was my first, i guess like, corporate thing, and I had the greatest time of my life."

An interesting topic that was dicussed at last night's event, was that of people watching television but not fully focusing all their attention on what they are watching, but instead, engaging in other social networks at the same time and directing most of their focus on the networks. When it comes to television, Drake describes that, even though he may not have the time to watch a great amount of television, however, wen he does, he states, "I try and focus, I mean, if I take the time to watch it, I definitely want to watch it, I want to pay attention and try and remember what happened as opposed to doing three things, but I do have a hard time staying off my phone in movies an on tv."

It's no secet that social networks have become widely accepted and commonly used nowadays, even to the extent that it is taking over the use of older and other social network means. When it comes to using Twitter, Drake informs us that "I use my social networking more when i hear something of substance, I know that i have a younger generation paying attention to what I say" and then goes on to tell us that he will only post or tweet when he has something of substance to say and that will be of specific interest to his fans.

When it comes down to statistics, 78% of network users are known to search for lyrics of a song, 82% search to look up certain songs, and according to Yusuf, the most recent discovery is that more and more mother's have become interested and involved in 'gaming'. Yusuf and Drake engaged in an interesting conversation and according to Yusuf, it "Turns out, secret, There is about 30 million mom's in the United States who 'game' everyday."

Go to Bing.com/entertainment and search for Drakes latest news, music and lyrics, and for special gaming tips and hints, go check out Gaming 'level walk throughs' and 'cheat codes' on BING.com.

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